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Friday, April 24 • 3:00pm - 3:45pm

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Social media, print media, image development, aesthetic, etc. With so many marketing stratagies out there, how do you choose the BEST, most comprehensive, efficient, and EFFECTIVE way to market your band or brand? Listen to industry innovators talk about how they've managed to make their artists and brands stand out among the rest.

avatar for Jen Appel

Jen Appel

South Florida native, Jen Appel graduated from Indiana University with a Bachelors in Communication and Culture and Barry University with a Masters in Corporate Communications and Public Relations. With over 7 years of professional experience in the Public Relations industry working... Read More →
avatar for Vince Edwards

Vince Edwards

Head of Publicity / Social Media, METAL BLADE RECORDS
Vince Edwards started at Metal Blade during the summer of 2007. He serves as the head of publicity, in addition to handling radio promotions. Since joining the Metal Blade team, he's built the social media department, and tackled various projects involving: graphic design, video editing/directing... Read More →
avatar for Lou Plaia

Lou Plaia

In 2006, Plaia co-founded ReverbNation, the leading provider of marketing & business tools for more than 3 million solo artists and bands worldwide. ReverbNation’s innovation is in developing technologies that integrate the wide array of distribution, marketing, and promotional... Read More →
avatar for Nikhil Potdar

Nikhil Potdar

Creative/Marketing Director, OUTERLOOP MANAGEMENT
Nikhil Potdar is the Creative/Marketing Director of Outerloop Management. He joined the company in 2009, establishing the company's New Media and Digital Marketing department.  The department developed into a diverse promotional machine for Outerloop’s roster and branded tours... Read More →
avatar for Andrew Zell

Andrew Zell

Art Director/Marketing Director, THE CI COMPANIES
Andrew Zell is the art director for both the LAUNCH Music Conference & Festival and CI Records, as well as a musician and tour manager. Besides developing visual assets for bands such as AUGUST BURNS RED, TEXAS IN JULY, CAROUSEL KINGS, and ONE YEAR LATER, Zell works on planning and... Read More →

Friday April 24, 2015 3:00pm - 3:45pm
Lancaster County Convention Center - Vine Street Annex 25 S Queen Street, Lancaster, PA 17602

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